BRAND OVERVIEW
Bohemio Elixer Coffee Bar
Bohemio Elixer Coffee is a sophisticated yet approachable coffee bar that will be launching in 2025. Drawing inspiration from Moroccan and Turkish aesthetics, the café offers a unique twist on the traditional coffee experience by serving alcohol-infused coffee creations alongside specialty tonics and elixirs.
They sought a brand identity that captured its eclectic fusion of rich cultural inspiration and modern sophistication.
Brand Identity Design
Launch Campaign Strategy
Google Display Ads Starter KitSERVICES RENDERED
TIER TWO PACKAGE
This package provides the essential tools needed for a confident launch with a polished, recognizable brand, emphasizing key branding and foundational marketing deliverables.
BRANDING DELIVERABLES
Logo Design, Color Palette, Typography, Brand Pattern, Brand Style Guide
MARKETING DELIVERABLES
Google Display Ads Starter Kit, Basic Launch Campaign Strategy, Printed Materials
Branding Key Deliverables
Primary and secondary logos
Custom Moroccan-inspired brand pattern
Custom illustrations to be used interchangeably
5 branded Ad templates in Google Ad dimensions.
CHALLENGES TO ADDRESS
Balancing the Moroccan/Turkish inspiration with the contemporary twist to avoid feeling overly themed or traditional.
Highlighting the alcohol-infused coffee as a unique selling point without alienating the non-alcohol coffee crowd.
Establishing a cohesive brand tone that resonates with both casual café-goers and coffee connoisseurs.
CUSTOM ILLUSTRATIONS AND VISUAL AESTHETIC
Moroccan and Turkish-inspired patterns and textures (e.g., geometric designs, tilework motifs).
A rich earthy color palette (e.g., deep greens, browns, and ambers to exude warmth and sophistication.
Eclectic yet sophisticated typography paired with modern, clean typography for balance.
Marketing Deliverables
Google Display Ad Starter Kit:
5 branded Ad templates in Google Ad dimensions.
Formatted In editable Canva templates for future use.
Launch Campaign Strategy:
A basic campaign outline targeting city coffee enthusiasts and adventurous drinkers.
Social Media Photography Direction with suggested key messaging, timing, and content ideas.
Printed Materials:
Business card or loyalty card template.
Social Media Photography Direction
Google Display Ad Campaign Direction
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