BRAND OVERVIEW

Clayra Studios

The client is a modern artisan crafting handmade pottery that blends functionality with aesthetic appeal. Each piece tells a story of creativity, mindfulness, and sustainability, celebrating the beauty of natural materials and the artistry of the handmade process.

The business seeks to establish itself as a boutique brand for modern, eco-conscious consumers looking for unique, high-quality pottery for their homes or as gifts. It aims to maintain a fresh and approachable identity that resonates with a digitally native, socially aware audience while honoring the timeless craft of pottery.

SERVICES RENDERED

Brand Identity Design

BRAND IDENTITY DESIGN PACKAGE

This package delivered the essentials to confidently stand out with a polished, recognizable brand by focusing on the essential branding deliverables.

BRAND TONE

Relatable, Inviting, Aspirational, Authentic, Approachable

Custom Primary and secondary logos
Custom artisan-inspired brand pattern
Custom illustrations to be used interchangeably
5 branded social media highlight covers for Instagram

Branding Key Deliverables

CHALLENGES TO ADDRESS

The client lacked a cohesive branding and required creative direction, as well as inspirational images. The aim was to blend bright colors with neutral tones to evoke a natural feel while ensuring their visuals stand out in a competitive market.

We needed to establish a clear visual narrative that reflects the client’s brand essence, showcasing the vibrant colors harmoniously paired with earthy neutrals.
We needed to establish a brand identity that felt chic and relevant to Gen Z and Millennial consumer demographic while staying true to the authenticity of traditional handmade artistry.
Additionally, we needed to consider incorporating unique textures and organic elements into the imagery to further enhance the natural feel and distinctiveness of the brand.

BRANDING DELIVERABLES

Custom Logo Design, Color Palette, Typography, Brand Pattern, Brand Style Guide

MARKETING DELIVERABLES

Customized Social Media Starter Kit, Photography Marketing Direction, Printed Materials, Social Media Highlight Covers

CUSTOM ILLUSTRATIONS AND VISUAL AESTHETIC

Create custom, fluid, hand-drawn elements inspired by pottery clay, and wheel-thrown designs.
Incorporated imperfect, asymmetrical aspects to reflect the authenticity of handmade craftsmanship.
Motifs were pottery silhouettes like vases, bowls, and mugs
A storytelling icon featuring minimalist depictions of hands holding clay bowls for a relatable human touch.

Customized the font of “Clayra” by creating an organic effect where it feels like the words where drawn with index finger sketching into clay. These minor adjustments add movement, make the logo stand out and feel more organic and unique.

The brand pattern is inspired by nature's organic and imperfect beauty, featuring fluid hand-drawn elements that highlight this uniqueness. Interchangeable illustration elements from the primary and secondary logos create a cohesive look. Speckled details enhance the organic charm, adding depth and authenticity that feels both grounded and modern. This pattern acts as a visual signature, unifying packaging, social media, and marketing materials with a consistent, artisanal aesthetic.