BRAND OVERVIEW
Eterna Wellness Spa
Eterna is a chemical-free wellness spa whose target audience are those who are seeking holistic health and rejuvenation. The spa uses organic fruits, herbs, and natural, non-chemical ingredients in its treatments, emphasizing sustainability and connection to nature.
The goal was to create a brand logo and experience that position the spa as a premium, eco-conscious, chemical-free brand.
SERVICES RENDERED
Basic Brand Identity Design BRAND IDENTITY DESIGN PACKAGE
This package provides the essentials to create a clear and noticeable brand by emphasizing key branding materials.
Branding Key Deliverables
Custom Primary logo variations
Custom illustrations that can identify brand and be used interchangeably
The Essentials Brand Style Guide
OBECTIVES
Brand Identity: Develop a cohesive, elegant, and natural brand package that reflects the spa’s values of purity, organic living, and relaxation.
Customer Attraction: Appeal to eco-conscious and health-focused individuals who value high-quality, sustainable wellness experiences.
Consistency Across Touchpoints: Ensure the brand can use these visual elements on social media to printed materials, by making them unified and recognizable.
BRANDING DELIVERABLES
Custom Logo Design, Color Palette, Typography, Basic Brand Style Guide
MARKETING DELIVERABLES
1 Branded Post Card Design
CUSTOM ILLUSTRATIONS AND VISUAL AESTHETIC
The design aims to reflect the calm and natural feel of a chemical-free wellness retreat. It takes inspiration from nature with soft lines and hand-drawn lemons, highlighting their role in healing and skincare. The color palette includes various greens found in fruits like limes and lemons, providing a refreshing and harmonious look.
Marketing Collateral
The client requested a postcard design for marketing that helps build brand recognition. Customers on vacation can send the postcards to family or keep them as mementos, making it a useful marketing tool that won’t be discarded. This postcard will promote the spa’s organic, chemical-free values while enhancing brand awareness and customer interaction.
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