BRAND OVERVIEW
Metamorph Yoga Studio
Metamorph Yoga Studio is a contemporary yoga studio focusing on hatha and acro yoga. Its mission is to promote balance, wellness, and peace through various yoga practices for all levels, from beginners to advanced practitioners. The brand aims to convey transformation, calmness, and inclusivity to attract both new and experienced yogis.
SERVICES RENDERED
Brand Identity Design and Marketing CollateralBRAND IDENTITY DESIGN PACKAGE
This package delivered the essentials to confidently stand out with a polished, recognizable brand in local community by focusing on the promotional and stationary branding deliverables.
Branding Key Deliverables
Brand Identity: Develop a cohesive and professional brand that reflects the client’s expertise as a yoga studio for mindful transformation, inner balance, and holistic wellness, appealing to individuals seeking a serene and supportive space for personal growth and self-care.
Client Engagement: Enhance engagement with target market buyer personas using compelling visual brand messaging.
Marketing Collateral: Design marketing collateral such as business cards, thank you cards, and other stationery and promotional items in order to enhance brand visibility, foster client relationships, and create a cohesive, memorable experience that reflects the studio's values and aesthetic.
BRANDING DELIVERABLES
Custom Logo Design, Custom Brand Illustrations, Color Palette, Typography, Brand Pattern, Brand Style Guide
MARKETING DELIVERABLES
Business Card, Thank You Card, Customized Inspirational Quote Card
Custom Brand Illustrations
CUSTOM ILLUSTRATIONS AND VISUAL AESTHETIC
Metamorph is about the transformation one has from within. The client loves butterflies, and therefore we went with the storytelling aspect of the butterfly for these custom illustrations to reflect the stages one goes through from growth to self-discovery and ultimate transformation.
The illustrations feature delicate chrysalis stages, emerging butterflies, and full bloom symbolizing movement and change to mirror the journey of personal evolution that the studio embodies.
The studio comes along to assist this butterfly through the stages shown in the illustrations.
Logo Concept
We continue to enhance the storytelling aspect of the illustrations by incorporating more customization into the typography of the studio's logo, ensuring it reflects our unique identity and creative vision.
The butterfly, which gracefully follows the clients' transformative journey from the initial chrysalis stages to a vibrant and full bloom, is thoughtfully represented in the submark logo specifically designed for the yoga brand. This imagery encapsulates the essence of growth and evolution, illustrating the powerful transitions that individuals experience through their practice.
Brand Pattern
To maintain consistency across all brand touchpoints, a custom illustrational branding pattern was created by blending unique elements from hand-drawn illustrations. This design can be used in the client's marketing materials, like tote bags and different packaging, improving brand marketing efforts through brand recognition, and visual appeal.
Marketing Collateral
We designed a variety of marketing collateral to promote the client's brand, including business cards, thank-you cards, quote cards, and other promotional items. These materials support sales efforts, boost brand awareness, and foster personal connections with customers and prospects. They convey key messages and drive engagement through word-of-mouth advertising and lead conversions. This effective collateral aligns with the overall marketing strategy and is tailored to the target audience.
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