BRAND OVERVIEW
Sophia Bennett - Wellness Retreat Chef
The client is a dedicated nutritionist and skilled chef specializing in healthy, delicious meals designed for wellness retreats. Their goal is to integrate health and enjoyment in their culinary offerings to attract clients and differentiate themselves in a competitive market targeting wellness retreats.’
Their goal is to add a touch of elegance to their culinary branding, which will help draw in wellness-focused business owners who are looking for a chef for their retreats, particularly those seeking balance, nourishment, and cooking inspiration in luxury wellness settings.
SERVICES RENDERED
Brand Identity Design BRAND IDENTITY DESIGN PACKAGE
This package delivered the essentials to confidently stand out with a polished, recognizable brand by focusing on the essential branding deliverables.
Branding Key Deliverables
Brand Identity: Develop a cohesive and professional brand that reflects the client’s expertise as a nutritionist and chef, catering to wellness-focused audiences.
Client Engagement: Strengthen connections with retreat organizers and participants through selected visually appealing branding and marketing materials.
Social Media Presence: Design highlight covers to showcase services, recipes, and retreat moments.
BRANDING DELIVERABLES
Custom Logo Design, Custom Brand Illustrations, Color Palette, Typography, Brand Pattern, Brand Style Guide
MARKETING DELIVERABLES
Customized Social Media Starter Kit, Printed Material, Social Media Highlight Covers
HAND-DRAWN ILLUSTRATIONS AND VISUAL AESTHETIC
Sophia's passion for fresh herbs and organic produce, coupled with her expertise in the nutritional benefits of seasonal items, is reflected in these charming hand-drawn illustrations featuring various herbs and essential utensils like a chef’s spatula.
These chosen elements were combined to create a unified design and symbol for her branding and marketing materials.
Logo Variations
The main submark consists of all the illustrated elements that are brought together seamlessly, working in harmony to create a truly one-of-a-kind design that effectively stands out from the competition in a memorable way.
Other various typography submarks were thoughtfully created to ensure that they could effectively scale down to smaller sizes while maintaining clarity and legibility. These submarks will be utilized consistently throughout the design of the client's website, thereby enhancing the overall visual identity and coherence of the brand.
Brand Pattern
To maintain the consistency throughout the brand, a cohesive brand pattern was carefully developed using the distinctive elements found in the hand-drawn illustrations and submark. This pattern will be utilized for the client’s marketing materials, including her menu, bags, and various package designs. These materials are essential for the client as she prepare’s for events and aim to provide thoughtful gifts to her clients.
Marketing Collateral
Social Media Starter Kit:
5 Social Media Highlight Covers
Formatted In editable Canva templates for future use.
Photography Marketing Direction:
Social Media Photography Direction for branded photography and content emulations.
Printed Materials:
Editable menu for client wellness retreat events.
Formatted In editable Canva templates for future use.
Social Media Direction
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