BRAND OVERVIEW
Soulstone Jewelry
The client is a passionate business owner who creates exquisite handmade jewelry inspired by nature and the connection between self-expression and individuality.
Her vision is to expand her reach by launching an e-commerce store where customers can explore and purchase her creations. To achieve this however, she first needed a cohesive brand identity that reflected her craftsmanship, authenticity, and the soulful essence of her jewelry.
The client’s visual identity shows its roots in nature, combining elegance, warmth, and creativity.
SERVICES RENDERED
Brand Identity Design BRAND IDENTITY DESIGN PACKAGE
This package provides the essentials to create a clear and noticeable brand by emphasizing key branding materials.
Branding and Visual Identity Package
Custom illustrations that can identify brand and be used interchangeably
Social Media Ads Direction
Branding Key Deliverables
GOALS AND OBJECTIVES:
Brand Identity: Establish a recognizable brand by developing a cohesive and elegant brand package that reflects the client’s small business.
Create a simple marketing plan, including social media advertising materials, to boost brand awareness.
Design logo variations suitable for product packaging and marketing collateral.
BRANDING DELIVERABLES
Custom Logo Design with variations, Color Palette, Typography, Brand Style Guide
MARKETING DELIVERABLES
1 Business Card, Social Media Advertising Direction
CUSTOM ILLUSTRATIONS AND VISUAL AESTHETIC
The custom illustrations for the client's handmade jewelry brand effectively represented its essence, inspired by nature and the artist's skills. Seashells and gemstones highlighted the brand's identity, showcasing elegance and natural beauty. Jewelry motifs, such as earrings, were included in the design, enhancing the story of the handcrafted pieces.
Marketing Collateral
Marketing collateral such as business cards and logo variations for product packaging and patterns were created to establish a cohesive and professional brand presence, enhance product appeal, and provide a memorable unboxing experience. These materials ensure that every touchpoint reflects the brand's identity, fostering recognition and connection with customers while adding value to the overall presentation of Emily’s handmade jewelry.
Social media Advertising Direction
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